Retail

Customer safety, loss prevention, merchandising and operational efficiency are all most effectively supported by ObjectVideo's ability to analyze and report on video-generated data, enabling a clearer view of what's really happening day-to-day.

ObjectVideo's capabilities for retail identify events that correlate to loss, track and calculate the effectiveness of merchandising displays, monitor unauthorized door access, detect potentially suspicious people or vehicles loitering in the parking lot, and count store traffic and checkout queues in order to optimize staffing.

Loss prevention

ObjectVideo technology can be used to watch out for a wide variety of behaviors indicative of customer or employee theft:

  • Left packages outside the back exit
  • Personal vehicles in loading docks
  • Extended loitering within store
  • Stopped/loitering vehicles
  • Entry to a "returns" line from within the store
  • Person running out of store/sudden exit
  • Stockroom/warehouse inventory monitoring
  • High theft item monitoring
  • Objects removed from shipping/receiving areas
  • Unauthorized access to counter/display areas

Physical security

A retail operation may include a store and warehouse, which requires constant video surveillance to protect inventory and other assets:

  • General perimeter protection (after hours)
  • Loitering anywhere
  • Unauthorized entrance through fire doors
  • Loading dock security
  • Vandalism
  • Vault access (via access control system integration)
  • Camera tampering
  • After hours people detection

Public safety and liability

Public safety is an issue that is top of mind for retailers; including dark parking lots, customers slipping/falling in store aisles:

  • Vehicles speeding through parking lots
  • Stopped vehicles in fire lanes
  • Gangs or groups of people forming and/or loitering
  • Spills/items left behind in store aisles
  • Objects blocking fire exits

Business intelligence

Event counting from ObjectVideo generates valuable business data for merchandising and other operational functions:

  • High value or promotional item monitoring
  • Display/shelf space effectiveness (comparison of normal traffic patterns to people who stop in front of a particular product or display)
  • People counting (in and out of store; into promotional areas)
  • Vehicle counting for parking lots and garages
  • Forensics analysis of data to determine trends and patterns of customer behavior